AFROLUTION VOL. 1 - The Original African Hip-Hop Collection
AFROLUTION VOL. 1
The Original African Hip-Hop Collection
(Afrolution Records/ afrolution 002)
CD/DVD
Out 26 June 2006
‘Afrolution Vol. 1’ epitomises the birth of a new movement fuelled by a fervent desire to create space for new expression in global hip-hop. The CD/DVD compilation serves as the grand inauguration to African hip-hop and no doubt will occupy a historical reference point for the future of this new genre.
With hip-hop boasting a copious amount of sub genres – commercial, gangsta, conscious, Latino and UK hip-hop to name just a few - why would anyone take another new genre like African hip-hop seriously? Judging by the CD it will be by the sheer quality and innovation of the music and thus will appeal to both hip-hop lovers and curious urbanites.
With Africa being such a diverse continent with many cultural dynamics and influences, it was never going to be an easy task putting this album together. After much in-depth research the final 13 tracks that made it onto the compilation display an eclectic mix of styles. It features tracks by artists from eight African countries, both Anglophone and Francophone: Kenyan producer/writer/ performer Wawesh, Tanzania’s Maasai hip-hop group X Plastaz, UK-based Nigerian award-winners JJC & 419 Squad, Malawi’s Real Elements, Smokey from Gambia, from Senegal Omzo and the pioneering Pee Froiss, from South Africa innovators Cashless Society and Emile YX, and finally from Zimbabwe Metaphysics (plus side project Migrant Souls), DKR (Divided Kingdom Republic) and Begotten Sun.
On the accompanying DVD there are six music videos plus some amazing footage from the B-Boy championships at the African Hip-Hop Indaba event in South Africa. There are also seven interviews with some of the artists featured on the compilation, plus other industry figures, such as Arrested Development’s Speech and Patrick Neate (award-winning British author of global hip-hop book ‘Where You’re At’) and UK’s premiere African DJ Eric Soul, all giving an insight into African hip-hop and also a perspective on how non-Africans view the scene. ‘Afrolution Vol.1’ shows that the cross-pollination of hip-hop ideology and African urban culture has given birth to a proud new generation of African artists embracing global music, while keeping true to their roots. Trenton Birch, Founder of Afrolution Records, comments on the growth of the scene: “What has always held African hip-hop back is a struggle for our own identity, our own sound - something that belongs to us and is not a second rate replication of the Western sound. Sure we all grew up on US hip-hop, we acknowledge that. Hence, we are grateful for the opportunities it has created for us, and one cannot deny that the true essence of hip-hop is “keeping it real”. So, once we started to learn to do this we planted the fertile seeds that are now seeing our industry grow.”
Afrolution Records’ Head of Marketing and A & R, Dennis Tapfuma adds: “The artists on this CD are using hip-hop as a medium to express their own traditional way of life in Africa. They are telling stories just like their forefathers, the ancient Griots. They are being very innovative and have very high standards when it comes to the music production. It won’t be long before you hear complex 6/8 African drum patterns and ancient melodies mixing in with hip-hop. It’s the future of hip-hop.”
About Afrolution Records:
Afrolution Records is the sub-label of Black Mango Music, formerly known as Amabala. Amabala initially launched at the end of 1999 with the primary purpose of promoting Southern African live music in the UK. They have progressed from promoting legendary shows by Johnny Clegg at the Carling Hammersmith Apollo and Shepherds Bush Empire and to becoming a fully established international record label with many of their releases now available worldwide.
Afrolution Records was set up to focus specifically on African hip-hop. Black Mango Music focuses on releasing Afrobeat, Jazz, African Electronica and Soul. Both labels place a lot of emphasis on showcasing the “younger”, more modern side of the African music scene and are considered by many to be pioneers in the African music revolution.
Label partners Trenton Birch, originally from Johannesburg, South Africa, and Dennis Tapfuma, originally from Harare, Zimbabwe, also form the Black Mango Sound System. They specialise in South African Kwaito, Soulful House and African hip-hop.
http://www.blackmangomusic.com
http://www.afrolution.com
The Original African Hip-Hop Collection
(Afrolution Records/ afrolution 002)
CD/DVD
Out 26 June 2006
‘Afrolution Vol. 1’ epitomises the birth of a new movement fuelled by a fervent desire to create space for new expression in global hip-hop. The CD/DVD compilation serves as the grand inauguration to African hip-hop and no doubt will occupy a historical reference point for the future of this new genre. With hip-hop boasting a copious amount of sub genres – commercial, gangsta, conscious, Latino and UK hip-hop to name just a few - why would anyone take another new genre like African hip-hop seriously? Judging by the CD it will be by the sheer quality and innovation of the music and thus will appeal to both hip-hop lovers and curious urbanites.
With Africa being such a diverse continent with many cultural dynamics and influences, it was never going to be an easy task putting this album together. After much in-depth research the final 13 tracks that made it onto the compilation display an eclectic mix of styles. It features tracks by artists from eight African countries, both Anglophone and Francophone: Kenyan producer/writer/ performer Wawesh, Tanzania’s Maasai hip-hop group X Plastaz, UK-based Nigerian award-winners JJC & 419 Squad, Malawi’s Real Elements, Smokey from Gambia, from Senegal Omzo and the pioneering Pee Froiss, from South Africa innovators Cashless Society and Emile YX, and finally from Zimbabwe Metaphysics (plus side project Migrant Souls), DKR (Divided Kingdom Republic) and Begotten Sun.
On the accompanying DVD there are six music videos plus some amazing footage from the B-Boy championships at the African Hip-Hop Indaba event in South Africa. There are also seven interviews with some of the artists featured on the compilation, plus other industry figures, such as Arrested Development’s Speech and Patrick Neate (award-winning British author of global hip-hop book ‘Where You’re At’) and UK’s premiere African DJ Eric Soul, all giving an insight into African hip-hop and also a perspective on how non-Africans view the scene. ‘Afrolution Vol.1’ shows that the cross-pollination of hip-hop ideology and African urban culture has given birth to a proud new generation of African artists embracing global music, while keeping true to their roots. Trenton Birch, Founder of Afrolution Records, comments on the growth of the scene: “What has always held African hip-hop back is a struggle for our own identity, our own sound - something that belongs to us and is not a second rate replication of the Western sound. Sure we all grew up on US hip-hop, we acknowledge that. Hence, we are grateful for the opportunities it has created for us, and one cannot deny that the true essence of hip-hop is “keeping it real”. So, once we started to learn to do this we planted the fertile seeds that are now seeing our industry grow.”
Afrolution Records’ Head of Marketing and A & R, Dennis Tapfuma adds: “The artists on this CD are using hip-hop as a medium to express their own traditional way of life in Africa. They are telling stories just like their forefathers, the ancient Griots. They are being very innovative and have very high standards when it comes to the music production. It won’t be long before you hear complex 6/8 African drum patterns and ancient melodies mixing in with hip-hop. It’s the future of hip-hop.”
About Afrolution Records:
Afrolution Records is the sub-label of Black Mango Music, formerly known as Amabala. Amabala initially launched at the end of 1999 with the primary purpose of promoting Southern African live music in the UK. They have progressed from promoting legendary shows by Johnny Clegg at the Carling Hammersmith Apollo and Shepherds Bush Empire and to becoming a fully established international record label with many of their releases now available worldwide.
Afrolution Records was set up to focus specifically on African hip-hop. Black Mango Music focuses on releasing Afrobeat, Jazz, African Electronica and Soul. Both labels place a lot of emphasis on showcasing the “younger”, more modern side of the African music scene and are considered by many to be pioneers in the African music revolution.
Label partners Trenton Birch, originally from Johannesburg, South Africa, and Dennis Tapfuma, originally from Harare, Zimbabwe, also form the Black Mango Sound System. They specialise in South African Kwaito, Soulful House and African hip-hop.
http://www.blackmangomusic.com
http://www.afrolution.com
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